Frédéric Oudéa, Chairman and Chief Executive Officer of Societe Generale
"Teaming up with our customers is a genuine commitment, that we must live up to!"
Team spirit is at the heart of the Societe Generale's new communication campaign. What does it mean for you as a manager?
Frédéric Oudéa : Whether playing sport or in the office, I have always believed that the greatest strength of a team lies not just in the talent of its individuals but also in their ability to work together as a team. The player who keeps the ball without passing it at the right moment will probably cause the move to break down. But when the team is more than the sum of its individual parts, when the players are really playing together and the game becomes smooth and fast, that is when the team wins. You can see it in football and rugby, and it is basically the same thing in the business world.
The need to work as a team is one of my deepest convictions. That is why I like the concept of team spirit. I am comfortable with it on two levels, not only because it expresses our plans for our clients, our Group, and our employees, but also because it is behind my personal view of management.
For your customers, what is the meaning behind the new signature – "Building team spirit together"?
Banks sometimes tend to forget that they are service companies. While talking with customers, it has become clear to me that relationships are the driving force behind service delivery for them. Regardless of developments in new technologies and the Internet, there will always be someone’s face behind the service, whether it is your local branch customer advisor, or a senior banker with whom a CEO can discuss their ideas for developing their business. It is this personal relationship that we bring to the fore through our new signature. It reflects our customers’ expectations and what we need to provide them as service companies.
In addition, when we say "Building team spirit together" to our clients, it is a statement that genuinely reflects who we are, because team spirit is a core value at Societe Generale, and a part of our history and culture.